mothers day floral industry

Mother's Day is one of the busiest periods for plant and flower sales in many countries, particularly in the United States.

The floral industry, including nurseries and garden centers, typically sees a significant spike in sales around this holiday.

It has been estimated that approximately one-quarter of all the flowers purchased throughout the year are bought for Mother’s Day.

This includes a wide range of plants, from flowering varieties like orchids and roses to foliage-focused options like ferns and succulents.

The National Retail Federation surveys have shown that spending on flowers and plants for Mother’s Day can amount to several billion dollars.

Around 35% of Americans buy flowers or plants as gifts for Mother’s Day, contributing significantly to the holiday’s total spending.

These trends demonstrate the enduring popularity and cultural importance of giving plants as gifts to celebrate mothers.

The white carnation was once the official flower of Mother’s Day, because it was the favorite flower of the day’s creator, Ann Jarvis.

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