Mother's Day is one of the busiest periods for plant and flower sales in many countries, particularly in the United States.
The floral industry, including nurseries and garden centers, typically sees a significant spike in sales around this holiday.
It has been estimated that approximately one-quarter of all the flowers purchased throughout the year are bought for Mother’s Day.
This includes a wide range of plants, from flowering varieties like orchids and roses to foliage-focused options like ferns and succulents.
The National Retail Federation surveys have shown that spending on flowers and plants for Mother’s Day can amount to several billion dollars.
Around 35% of Americans buy flowers or plants as gifts for Mother’s Day, contributing significantly to the holiday’s total spending.
These trends demonstrate the enduring popularity and cultural importance of giving plants as gifts to celebrate mothers.
The white carnation was once the official flower of Mother’s Day, because it was the favorite flower of the day’s creator, Ann Jarvis.
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About The Author
John Bagnasco has been in the gardening industry for over 50 years, starting with a horticulture degree from Michigan State University and following a stint at Frank’s Nursery and Crafts in Detroit.
After publishing his first book “Plants for the Home Vol. I” in 1976, he moved to California to become regional manager and buyer for the Nurseryland division of Sunbelt Nursery Group.
He then became the head buyer for Armstrong Garden Centers based in Glendora, California. John had a part-time affiliation with Creative Promotions for ten years before joining them full-time in October 2000 as a senior editor and radio personality for Garden Compass.
John has also taught horticulture classes at Palomar College and San Diego State University.
He is the host of the DVD “The Essential Guide to Roses,” which also features Bryan Main and Bruce and Sharon Asakawa.
His most recent book is “Planting Designs for Cacti and Succulents”.
Currently, John is a co-host on “Garden America,” an interactive live gardening show that additionally provides podcasts of the broadcasts accessible on all major platforms.
You can contact John here.